The project focused on promoting two very distinct extreme running challenges. The Everest Trail Race (ETR) in Nepal with it’s arduous terrain and extreme contrasts in temperature and altitude. The Coastal Challenge (TCC) in Costa Rica, with claustrophobic heat on dense jungle trails to cooling coastal rivers and sandy beaches.
This guide was developed as a promotional and awareness piece to give potential entrants a clear background on both of the unique races. Utilising images from races run the year before and web drivers and contact information. The product was to be handed out at running events and expos prior to the race build up.